Our philosophy is to make the best products money can buy at the best possible price.

The way we see it, in this economy, we have to offer a remarkable value combined with real quality or our business will not continue to grow. Additionally there are no pre-packs, giving you more freedom in your buying choices.

Guide’s Choice is the only outdoor sportswear manufacturer we know of, offering an in-stock program that maintains inventory of key program SKU’s for participating retailers.

Everyone on the Guide’s Choice management team has at least 30 years of experience in the design and manufacture of apparel.

Mike Alquist of Guide’s Choice, like you, has owned or managed outdoor retail stores as well. He continues to maintain close touch with the retail consumer. We encourage you to shop other vendors and compare our stocking program, quality, innovation and prices to what they have to offer.

Thank you!

~The Guide’s Choice Team